How
effective is the combination of your main product and ancillary
texts?
When creating my three texts I wanted to create a consistent products
so they all looked similar next to each other. I did this because the
three products are intended to be part of a promotional package for
the album and therefore they should all work together. The main thing
that draw my three texts together is the use of colour throughout,
this along with the fonts I used in my magazine advert and my
digipak, however this can not apply to my music video. From the start
I wanted to create a very gloomy image with my products and thus I
used black and white throughout. As you can see from the screenshots
below I have used a very deep black and white with high key lighting
too create this look. Through my magazine advert and album cover you
can see the use of this alongside my video, you can also the use of
fonts that are consistent with one another.
They are some differences with the music video in compression to my
ancillary texts as in terms of aesthetic I uses extreme close ups
within my music video that is not consistent with my texts as they
have a wide angle sky shot that is distorted however the effect on
image is still the same because you see simple images from a
different angle due to the distortion of the images and the angles
the shots are at, therefore making them consistent in terms of
creative representation of the images. The font is used throughout my
magazine advert and is cohesive. As you can see above distorted black
and white images are show within my music video and within my
magazine and digipak.
In conclusion I think that I have created three texts that form a
professional looking promotional package and will be effective at
doing that. I think I could have made some links between the texts
more obvious I think it is overall clear that my texts promote the
same products, and these small difference do not make the texts less
effective at promoting the products. I think that they will al work
well within a real life environment as explained.
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