Tuesday 21 April 2015

How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

When creating my three texts I wanted to create a consistent products so they all looked similar next to each other. I did this because the three products are intended to be part of a promotional package for the album and therefore they should all work together. The main thing that draw my three texts together is the use of colour throughout, this along with the fonts I used in my magazine advert and my digipak, however this can not apply to my music video. From the start I wanted to create a very gloomy image with my products and thus I used black and white throughout. As you can see from the screenshots below I have used a very deep black and white with high key lighting too create this look. Through my magazine advert and album cover you can see the use of this alongside my video, you can also the use of fonts that are consistent with one another.
They are some differences with the music video in compression to my ancillary texts as in terms of aesthetic I uses extreme close ups within my music video that is not consistent with my texts as they have a wide angle sky shot that is distorted however the effect on image is still the same because you see simple images from a different angle due to the distortion of the images and the angles the shots are at, therefore making them consistent in terms of creative representation of the images. The font is used throughout my magazine advert and is cohesive. As you can see above distorted black and white images are show within my music video and within my magazine and digipak.




 

In conclusion I think that I have created three texts that form a professional looking promotional package and will be effective at doing that. I think I could have made some links between the texts more obvious I think it is overall clear that my texts promote the same products, and these small difference do not make the texts less effective at promoting the products. I think that they will al work well within a real life environment as explained.


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