Video techniques and influences

Places my video will feature

For my audience to access my music video and the content I need to consider what websites I will need to post the video onto. Currently they’re hundreds of websites that host music videos, if that be Vevo, YouTube, Vimeo etc. Also they’re many social media websites that will embed content such as Facebook, Twitter, Instagram, Tumblr etc.  

The first place the video will be posted is YouTube this is because YouTube is the biggest video sharing platform the site has “More than 1 billion unique users visit YouTube each month” as stated by their website.  This will be an easy way for all of my audience to access the video. YouTube is a very interactive format as it allows people to comment on the video and share the video onto social media, this type of interaction creates interest around the video and allows other audiences to have access to your video easily. Posting my video on YouTube will allow me to embed my video onto my Website and my Blog. Along with YouTube I can post the video on similar sites such as Vevo and Vimeo, both of these sites have slightly different audiences. For example Vimeo is often used to post short films and more artists movies, and the audience is less ‘casual’ than YouTube. Vimeo allows you to gain feedback about the video from a mature and experienced audience.

The video can also be posted on social networks such as Twitter; the video can be posted on the artists twitter so the fans know when the video goes live. Twitter allows people to ‘retweet’ tweets so all of their follows will see the video too. Twitter allows you to reach a mass audience fast.  Facebook also has a similar use but reaches a different audience and allows you to add more of a write up along with the video link.   

Chosen Song Survey

I am conducting a survey to find out more detailed information of my audience reaction to my chosen song.
Survey can be found here
Once I am happy with the number os responses I will collect the data and analyse it. 

Research - Audience Survey

Conventions: Form

When researching music videos and planning my own, I started to look at the typical conventions of music videos. I have research this heavily as I feel knowing the conventions of a music video will help me greatly when deciding what shots to do and how to make my product look more professional. Specific genres do however break these conventions such as the genre I will be focusing on, Indie. They break conventions to create an original or new look to the video, it also adds a unique style, and personally I will most probably break conventions but I feel like I still need to know what the conventions are to ensure I do not twist them to far or break a convention that would help me out when producing my video.

The general conventions of a music video across most if not all genres are:

• Artist being featured
• Performance (Differs depending on genre) 
• Close-ups of artists or the narrative focus
• Shot length is often short, but is dependent on the beat of the song
• Rhythmic editing
• Mise-en-scene: Locations, costume and props change frequently
• Cinematography: establishing-shots, mid-shots, low and high angles, high amounts of camera movement, close-ups etc.
• A narrative,pure abstract, or performance, many videos feature more than one
• Editing is fast paced, and is often more interesting than cuts for example fades, slow motion etc.  
• Most videos offer no other sound but non-diegetic sound of the song, however sound breaks are used rarely depending on the artist. 

Planning and Research - Mood board

I created a mood board to reflect the feel and look I want for my music video. I have chosen all black and white image, and some with colour splash as I feel that my video will look better and reflect the lyrics better in black and white. The images I chose that have colour splash is an idea I like and I would like to slowly add colour into the music video towards the end of the song. This may give the video a more abstract feel which is what I would like. Blurred images also feature and I would like to have similar imagery at the start of my music video and slowly focus the shot. Other images just show the look that I want to acheieve in the video.

Conventions: Genre

Audience Research (Music Videos)

Create your own online surveys with SmartSurvey.

50 Word Treatment.

50 Word Treatment

An abstract based narrative featuring slow-motion, black and white colour scheme, split screen edits and large amounts of editing to the beat and a performance element. The narrative is a flashback break up that is performed through lip sync by the male in the bedroom and living room.  

The History and Development of Music Videos.